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Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity

Branding

At Food Stories Agency, we believe that every brand has a story worth telling, and Evviva Restaurant in Saint-Maur-des-Fossés is no exception. Our mission was to create a visual identity and branding that celebrate the vibrant spirit of Italian cuisine while capturing the elegance and warmth of Evviva’s dining experience. Here’s how we brought their story to life.

Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
 

Designing the Brand Identity

Merging Italian Tradition with Modern Design
The Evviva branding captures the essence of Italian joy. The name itself, derived from the Italian exclamation “Evviva!” meaning “Hooray!” or “Cheers!”, sets the tone for the visual identity: a celebration of flavors and moments. We developed a logo and graphic elements inspired by Mediterranean color palettes, combining deep navy blue, terracotta orange, and sage green for a sophisticated yet welcoming aesthetic.

 

Key Elements of the Branding:

  • Logo Design: A minimalist wordmark encased in a circular frame, symbolizing unity and perfection.
  • Typography: Clean, modern fonts that echo Italian craftsmanship and culinary precision.
  • Color Palette: A harmonious blend of warm, earthy tones and bold contrasts to evoke the Italian landscape and fresh ingredients.
The terrazzo style for EvvivaThe terrazzo style for Evviva
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity

Visual Identity in Action

From the menu design to signage and in-restaurant decor, the branding elements create a cohesive and immersive dining experience. The handcrafted menus, with sections like “Evviva Pasta” and “Evviva Aperitivo,” were designed to guide guests through their culinary journey.

 

Supporting Visuals:

  • Illustrative Details: Playful yet refined abstract shapes, inspired by Italian mosaics, add character and vibrancy to the visual identity.
  • Interior Styling: Branding colors and patterns are seamlessly integrated into the decor, creating an inviting and authentic Italian atmosphere.
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity

Interested in telling your brand’s story through stunning visuals and design? Contact Food Stories Agency today to start your journey.

Crafting the Soul of Italian Cuisine: Evviva’s Branding and Visual Identity
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